In a
move that has generated controversy in the e-commerce market, Amazon CEO Jeff
Bezos recently unveiled a plan to home-deliver packages with unmanned aerial
vehicles moments after an order is placed.
Fellow
lean thinkers, let’s put our whiteboards and calculators away for a moment,
and just assume the costs of
transportation, legislation, and uncle George’s duck-hunting club can be
neutralized. Let’s look at the
principles that would guide this journey in logistics and supply chain
management, namely the voice of the customer, lead-time reduction, and
one-piece flow.
Voice
of Customer
Consider
Amazon’s customer base, specifically those like me who subscribe to Amazon’s Prime
service. We want our products now - not
two, three, or six days from now. The
thought of clicking “buy” on my couch while filtering through a few e-mails,
then picking up the recently purchased item on my porch moments later is
nothing short of amazing. The time and money saved by eliminating a trip to the
store makes it well-worth a nominal yearly subscription fee. As both a customer and professional in
logistics and supply chain management, I can only imagine there are thousands
like me wanting the same thing. Bezos,
whether he calls it lean thinking or not, has his eye on the customer and is
willing to push conventional logistics management practices to get the customer
what they want. This, my friends, is how a lean supply chain should operate.
Lead
Time Reduction
A lean logistics and supply chain
management professional is always looking for opportunities to minimize or
eliminate lead time. Lead time is made
up of two things: waste and value added activities. Thus, to reduce lead time
is to minimize or eliminate waste in the supply chain. While automation brings up many
questions about flexibility and return on investment, the logistician looks at
an over the road route vs. a route as the crow flies. The logistician
also observes many necessary wastes associated with road transportation
(turns, waiting, etc.) while a straight delivery path eliminates many, perhaps
all of those wastes.
One
Piece Flow
Batching
for efficiency purposes is very common in distribution. We batch pick releases and pick-routes to
minimize human travel, we batch delivery routes to minimize transportation
costs, and we batch order sizes to optimize package and transportation
utilization. While financially
beneficial, the lean thinker begs the questions: “What if the customer doesn’t
want to order that quantity?” or what if the customer doesn’t want to wait for a
truck to fill up before it leaves the facility?” It looks like this new paradigm of
distribution thinking will answer those questions with, “Now he doesn’t have to.”
Automation
often brings up many questions about flexibility and return on investment, but
let’s look at this closer: an over the
road route observes many necessary wastes associated with road transportation
(turns, waiting at stop lights, etc.), while a straight line delivery path
eliminates many, perhaps all of those wastes.
A
facility that can pick orders and flow them through without stopping to an
unmanned aircraft for single-piece delivery, minimizes or even eliminates the
batching of orders arriving at the ideal state – a single-piece flow model.
Regardless of your
position on the approach, this shift in the logistics and supply chain
management industry should cause ample reflection in your own supply chain:
Do you know, and how are
you responding to your customer’s voice?
Are you willing to think
beyond industry paradigms to reduce lead-time?
What will it take for
you to shrink your current batch sizes?
Author
Biography
Derek
Browning is a Regional Vice President for LeanCor Supply Chain Group.
LeanCor is a trusted supply chain partner that delivers operational improvement
and measurable financial results. Derek’s supply chain and logistics experience
has encompassed transactional transportation management, logistics network and
route designs, supply chain and facility assessments, lean cross-dock and
distribution center projects, people development, and the deployment of lean
principles and practices in several cross-functional areas. Read more of
Derek’s views on logistics
and supply chain management at LeanCor.com.
I want to thank the author for publishing this great read. Now a days, supply chain management is very important for students. One should admit himself to a best institution.
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