On ASQ’s blog
the monthly topic presented by Influential Voices Blogger James Lawther is
about what not to do when creating a performance
culture. Culture change is a frequent topic for us change managers
where continuous improvement initiatives are underway.
Corporate
culture, safety culture, quality culture, lean culture, … We talk about culture
all the time but what is it?
Culture
is the environment in which you work all of the time. Culture is a powerful
element that shapes your work enjoyment, your work relationships, and your work
processes. But, culture is something that you cannot actually see, except through
its physical manifestations in your work place.
Culture
is like personality. In a person, the personality is made up of the values,
beliefs, underlying assumptions, interests, experiences, upbringing, and habits
that create a person's behavior.
Culture
is made up of the values, beliefs, underlying assumptions, attitudes, and
behaviors shared by a group of people. Culture is the behavior that results
when a group arrives at a set of - generally unspoken and unwritten - rules for
working together.
In
a healthy business culture, what's good for the company and for customers comes
together and becomes the driving force behind what everyone does. Culture
determines what is acceptable or unacceptable, important or unimportant, right
or wrong, workable or unworkable. It encompasses all learned and shared,
explicit or tacit, assumptions, beliefs, knowledge, norms, and values, as well
as attitudes, behavior, dress, and language.
An
organizations culture shown in
(1)
the ways the organization conducts its business, treats its employees,
customers, and the wider community,
(2)
the extent to which freedom is allowed in decision making, developing new
ideas, and personal expression,
(3)
how power and information flow through its hierarchy, and
(4)
how committed employees are towards collective objectives.
Company
culture is important because it can make or break your company. Companies with
an adaptive culture that is aligned to their business goals routinely
outperform their competitors.
It
affects the organization's productivity and performance, and provides
guidelines on customer care and service, product quality and safety, attendance
and punctuality, and concern for the environment. It also extends to
production-methods, marketing and advertising practices, and to new product
creation. Organizational culture is unique for every organization and one of
the hardest things to change.
To
be able to shape organizational culture we need to understand the difference
between culture and climate. We can compare this difference by using an
everyday analogy with a person’s personality and mood. Someone’s personality is enduring and
difficult to change, whilst their mood may change many times during a day.
Based on this analogy, culture is the equivalent of personality, whilst climate
is the equivalent of mood.
Fundamentally,
a change of culture occurs when people start behaving differently as a result
of a change in the climate of the organization. There are many different models
of how an organizational culture is shaped by the prevailing climate and how it
can be assessed.
There
are seven practical actions that you should consider undertaking if you want to
shape your organizational culture so that is supports Lean.
Become aware of your
current culture
You
should start to notice your existing culture. Listen to how people express
themselves and the stories they tell about successes and failures. Pay
attention to shared values and watch how teams behave. You will gain a lot of
information about your current culture by going to the gemba.
Assess your cultural
“current state”
There
is a need to identify the cultural aspects you want to retain from your current
culture. For example, you may want to
keep motivated teams, a commitment to achieving excellent performance, flexible
working practices, and a desire to deliver exceptional customer service. You
will also need to identify the things that need to go. Lastly, you will need to
identify the things that are missing.
Create a cultural
“future state”
Imagine
your ideal culture. How do you want people to behave and to react when things
go wrong? Fine tune it until you have a clear picture of what you want from
your organizational culture in the future.
Share the vision
Communicate
openly, frequently, and consistently. Describer your cultural vision in
letters, e-mails, briefings, and put it on notice boards, in newsletters, and
everywhere else you can. Don’t be afraid to over communicate your vision
because you can’t.
Align your leaders
There
is a need for leaders to do more than just agree about the future state.
Alignment is about leader at all levels living the cultural future state for
the organization. You and your fellow leaders should constantly be working
together to learn and reflect on how things are going.
Treat culture as a
strategic issue
Culture
may be perceived as fluffy stuff but it has real impact on organizational
performance. Changing a culture can change the fortunes of the entire
organization and is therefore a senior management team issue and should be
discussed regularly.
Keep it fresh and up to
date
Culture
can take a long time to change. Celebrating every success along the way has the
effect of keeping things fresh during this extended period of time, as well as
reinforcing the behaviors you want in the future. You will also need to keep
your cultural future state up to date, based on any changes in your
organization’s market or operating environment.
The
culture of an organization is learnt over time. It can be taught to new
employees through formal training programs but is more generally absorbed
through stories, myths, rituals, and shared behaviors within teams.
Organizational culture will impact positively or negatively on everything you
try to do whether you want it to or not.
Note: You can also
refer to an older ASQ post Creating
a Quality Culture for 5 critical elements necessary for creating a climate
focused on quality.
I’m
part of the ASQ Influential Voices program. While I receive an honorarium from
ASQ for my commitment, the thoughts and opinions expressed on my blog are my
own.