How to Inspire Action

Simon Sinek's talk on How great leaders inspire action is one shown in classrooms and workplaces all over the world. His simple, yet brilliant concept of the "Golden Circle" can be used for anything — from large organizations to individuals. He argues that people do not buy into what others do or say, but why they do it. If a message starts with values and meaning, the "how" and "what" will naturally fall into place. He references models such as Apple and the Wright Brothers who adopted this successful strategy. 




What I learned from this TEDTalk was how critical it is to start an organization’s message with its purpose, its mission, its humanity, and its values. I knew about how important those are, but maybe had not quite been converted to the necessity of painting those in neon at the front of every media communication and social conversation.