The Trust Gap In Your Organization

Most organizations focus on what they do and how they do it. But only the most inspired organizations have leaders who start with why they do it first. The single biggest challenge that an organization will ever face is its own success. The more successful an organization becomes, the more people it has to hire based on what they do. The company’s what keeps growing. The problem is why they do it starts to go fuzzy. And as the what and why lines separate, a trust gap occurs.

Technology, internet can not create trust. Only human contact can. Leaders tell us why we exist, authority/managers tell us what to do. We trust leaders, we distrust authorities /managers. As soon as our audience or clients become anonymous people, you can follow destructive mantras like “I have to follow the rules’, ‘these are my orders’.

Simon Sinek started with his simple but powerful model for inspirational leadership: The Golden Circle, where it’s all starting with the question “Why?” Now Simon takes the next step. After why comes : trust. When we surround ourselves with people who believe what we believe, trust emerges. 

Watch this great TEDx Talk about trust and why.