"Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted." — Albert Einstein
It’s important to make sure that your KPI’s are aligned with each other to avoid unintended consequences later.
1. Ensure your team understands KPI’s. You’ll be an expert once you read the information linked below in “Now It’s Your Turn.”
2. Determine what indicators are important. What are those vital few indicators that tell you things are working as intended?
3. Assess which data elements can be collected easily. If it’s too difficult, you will lose interest and stop.
4. Express the KPI as a formula (e.g. cost/searches=cost per search) and make sure you calculate it the same way every time.
5. Create a simple “dashboard” — a place to track the data on your internal website or on a shared Excel document.
6. Discuss the results every month with your team and make changes to your KPI’s until you are satisfied they are correct.
7. Dig down to analyze the KPI’s for your planning efforts.
KPI’s are one measurement technique in your arsenal. They can be a quick and useful tool to let you diagnose strengths and weaknesses in your process, make strategic decisions, and ensure you are heading in the right direction. Don’t forget: the real value is in the discussion of results with your team, not the numbers themselves.
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