The companies
that have done the best over the long haul are those who are the most creative
and innovative. These organizations don’t copy what others do; instead, they
may use innovative ideas from others as a spring board to come up with a unique
application, product, or service for themselves. They tend to distance
themselves from the competition rather than compete with them. If they see
another company copying what they do, they create something new and better. In
other words, they are able to leverage their creativity and their innovative
capabilities to attain long-term success.
It’s easy to
get confused between creativity and innovation. In many ways they rely on each
other. Creativity and innovation are often seen as interchangeable. However,
while there is overlap between them, they’re different. It’s important to
understand and apply that difference in your innovation strategy.
Creativity is
the act of conceiving something new, whether a variation on a theme or
something wholly new. It’s about harnessing the power of the mind to conceive
new ideas, products plans, thought experiments, tastes, sensations or art.
Creativity can be a form of expression or a way of solving problems.
Innovation is
the act of putting something into practice. It’s about changing a common or
long-standing process by improving it. It’s only by having a status quo in
existence, that you can develop it in order to innovate. So, while creativity
and innovation share strong links, the processes are entirely different.
Innovation is
about taking newly created ideas and developing them into something useful and
practical. In many ways, innovation is the process of converting theory into
action.
Creativity and
innovation can be the pathways for your business to reach new heights of
product value, process improvement, productivity, marketing success, and
internal harmony. The creative process
can lead to novel ideas and concepts.
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