Use the Four
Magic Words “What Do You Think?”: This is a favorite quote from management guru
Tom Peters. Asking your employees for their ideas is the ultimate display of
respect and empowers them to solve their own problems.
I started
blogging in June of 2004, and the best part of it, frankly, is the wonderful comments
that come from India at 1 a.m. or come from anywhere. And one morning when I
logged on, I had gotten a lovely comment from a guy by the name of Dave Wheeler.
And it went like this: “What are the four most important words in an organization?”
And the four
words were: What. Do. You. Think.
And I thought
about it and I thought, “My God. This is just bloody amazing.” What does What
Do You Think mean? What Do You Think, when you say it to me, means: You are a
person of value who has an opinion that I want to hear. And so, I’ve started
taking it to its ultimate extreme and saying, “Okay, I want you to keep a
little scorecard. Keep it in your pocket, wherever else. How many times” —and I
do, everybody’s watching this— “how many times in the course of a day do you
say—not five words, not three words, not 10 words—What Do You Think?”
You know, we
hear this about empowerment and that about empowerment and this program and
that program and this training course and that training course. I would argue,
in the world of engaging people, nothing is better than the four words: What Do
You Think? Try it. Count it. Measure yourself. See what happens.
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