Bridging the
gap between strategy development and execution is one of the biggest challenges
many organizations face. Studies repeatedly show that, regardless of the
quality of the strategies, companies find it difficult to successfully
implement them and, therefore, to realize the competitive advantages they were
aiming for. Probably the most important driver for successful strategy
implementation is "strategic alignment," that is the systematic process
of bringing the actions of each business unit and employee into line with the
organization's strategic objectives. The challenge is to make them all work
together towards a common goal, thereby improving the overall performance of
the company.
Here are four
steps that can help you in aligning your staff your strategy:
Start With
the Company’s Mission and Vision
If your
organization has a mission and/or vision statement, it’s a good place to start.
You’re unlikely to identify specific or tactical goals with only this
information; however, it should offer a north star in guiding the company’s
purpose in the short and long term.
If your
organization does not already have its own mission and vision, creating one is
another strong starting place for the strategic planning process. The
organization’s mission and vision provide a framework of its ultimate purpose
and guide the team’s goals and activities.
Create the
Strategic Plan
With a broader
picture of company priorities in sight, now is the time to design a strategy for
the organization’s activities to support success across teams. The process of
strategic planning, goal-setting and creating roadmap action plans are outside
the scope of this article, but there are scores of articles, books and courses
on these topics. A few tools and frameworks for consideration include PESTEL
analysis, SWOT analysis, TOWS matrix and key performance indicators (KPIs).
Whichever
approach you use, be sure to include the entire organization in the process. If
it’s a small team, everyone may have a hands-on role. In a larger training
organization, gathering input in focus groups or providing planning updates and
inviting feedback may suffice. Involving the whole team will encourage
ownership of the resulting strategy and action plan, incentivizing everyone to
deliver on the plan and effectively support the organization.
Share,
Implement, Evaluate and Report on Progress
Now that you’ve
created your strategic plan, it’s time to share it across the organization. Be
sure to create audience-specific versions and messaging and to distribute the
plan to the organization, the executive team, business unit leaders — and the
company as a whole.
The plan should
include success measures for you to monitor and report over the course of the
year. Remember to create audience-specific updates, such as:
·
Biweekly
inputs and internal updates for the organization.
·
A
monthly dashboard for the executive team.
·
Bimonthly
Lean/CI council meetings.
·
A
quarterly newsletter for business unit leaders.
·
An
annual infographic for all employees.
Stay
Flexible, and Realign as Needed
In your regular
reporting to key stakeholders, include an opportunity to check in on any change
in priorities across the organization. Don’t become inflexibly attached to the
annual plan; keep an agile approach, and adjust goals and activities to
maintain alignment with company success.
Aligning
business units and staff members with the organization's strategy is not a
one-time deal but an ongoing process that requires constant leadership,
communication, and monitoring. Moreover, it requires diplomatic skills in
dealing with different types of personalities. This requires sure instincts and
good change management. Strategic alignment is not an easy task particularly in
large companies. However, it is indispensable in order to walk the chosen path
successfully.