Strategy: Sharpening Your Focus

Recently, Pascal Dennis wrote a post that really resonated with me about strategy deployment. His point is that strategy is not about doing the important things but rather the process of choosing, the responsibility of leaders to grasp the situation and decide the plan forward.  I always tell others that strategy deployment is a focusing mechanism. This is about sharpening your focus by selecting the vital few breakthrough objectives.

The strategy deployment process identifies and concentrates resources on the vital few stretch achievements that support the vision. It separates those performance issues that require dramatic improvement from the many incremental improvements that can achieved at the local level. All the changes that the leadership believes to be incremental are skimmed out of the strategic plan and addressed through quality in daily work. The remaining category of contribution – the vital few breakthrough achievements – becomes the heart of the strategy deployment process.

One of the hardest parts of being a leader is making critical decisions when multiple tasks are competing for attention. When individuals and teams are confronted by multiple issues, they often try to take them all on… at once. Because they are overwhelmed, they make progress on none of them. The result: inertia and a lack of change.

The job of management is to steer the focus of their organization towards those few vital priorities that will keep or bring the organization into alignment with the demands of its customers. Once these are identified, employees can then pinpoint the group, division, factory, department, or project gaps that must be closed to stay aligned with the strategic direction of your organization.

Leadership must articulate a vision and goals describing what they believe want to accomplish. They must provide a clear charge to all layers of management and process improvement team members to work towards this vision, making sure that everyone understands the vision. Leaders work with others to set specific goals and a manageable scope for each action. Focus on defining the attributes needed for success and empower the team to develop efficient and effective approaches to accomplish them.

Strategy deployment is the system for setting management’s compass toward True North. It is a tool to align people, activities, and performance metrics with strategic priorities. It can be used to communicate direction, coordinate activity, and monitor progress. It enables members of the organization to work together in the most creative way to define and achieve the strategic intent.

If I had to take one lesson from my business experience it is without focus you are lost.  Infinity is not available to us in this life.  Time and money are limited and as such we must utilize these limited resources effectively.  I can see no way to achieve our objectives other than to utilize discretion, prioritization and selection.  For after all, some things are simply more critical and more important.