Of course, the
customer remains king, but employees are the ambassadors of a brand. Whether
the employee approaches the customer with a smile or with a sigh makes a big
difference in the customer experience. After all, the employee is supposed to
put the customer first, but if this employee is not happy with his or her work,
this will inevitably reflect on the customer.
The time has
come to work on enriching the employee experience just as we do the customer
experience. It’s all about giving them a feeling of fulfillment and joy.
Without that experience – one that evokes an emotion, a memory, some identity –
employees will simply view their paycheck as a commodity; no different than
bread at the supermarket.
You cannot have
employees without customers or customers without employees. It’s like the
chicken and egg conundrum: they both came first. Customers and employees are
inextricably linked. Burning your employees out at the expense of customers’
satisfaction, as an example, throws that balance out of whack; its a losing
proposition that you cannot sustain.
When you take
care of your employees, they will naturally take care of your customers. Rather
than making your customers the top priority in your company, make your
employees the focus. An employee who is satisfied and sees how much you value
their work will, in turn, take care of your customers.
Conversely, if
you put your customers above your employees, you might wind up hurting those
customers in the long run. Employees who see that you care more about the
clients they serve than you do about them will not provide the same level of
customer service. They will cut corners and care less. Make sure your employees
are happy and provided with the tools they need to succeed and the rest will
take care of itself.
Work on your
employee experience, and those employees will be able to better deliver a
quality customer experience.
Putting
employees first has great value that cannot be overstated.
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