Over 100 years
ago, Benjamin Disraeli, former British Prime Minister, said: “Change is
inevitable. In a progressive country change is constant.” The same can be said
for business.
The success of
an organization depends increasingly on its ability to adjust quickly to new
situations. New trends, regulations, and fierce competition force companies to
make major organizational changes in order to remain competitive.
Too often, the company makes the change too late – after they start losing
money, market, and cash flow, and funds for the necessary investment are no
longer available. Good reasons and timing for change cannot guarantee immunity
from pitfalls, such as employee resistance, confusion, and excessive cost.
There are seven aspects of leading change that should be considered if you want
success:
Careful Planning
Careful planning saves time and money. Chances for success improve with a
well-prepared disclosure and good communication; with careful weighing of
potential resistance and its consequences; with a detailed timetable for
execution.
Motivation
Employee resistance is often self-defense, and fear of losing security, power,
or status. To offset such fears discuss potential new career paths, the
necessity and advantages of different positions, the reason for the change; and
show appreciation for loyalty. Some employee lack self-confidence and consider
and change a threat. Teaching, training, and full support are good remedies.
Communication
Good communication is vital. Reasons for the change must be explained
beforehand. Clear communication is the best investment, since resistance id
often due to mis-interpretation, half-information, and rumors that precede the
change. Easy-to-understand written and verbal communication should reach all
levels of the organization.
Involvement
When employees get seriously involved, the situation becomes easier. It’s not
“us” and “them” (management). The sooner people are involved in the plan, the
more they become involved. Those on board early are supportive and spread the
word. This prevents rumors and the build-up of resistance.
Trust
Credibility of management, based on past experience plays a key role. Where
trust is lacking, problems multiply. The best remedy is honest information and
better communication. These are stepping stones to future trust.
Contingencies
In spite of the best efforts, some resistance may remain. It's far better to
anticipate objections than to spend your time putting out fires, and knowing
how to overcome resistance to change is a vital part of any change management
plan.
Execution
Once everything is prepared and in place, execution should be fast. A D-day
must be set to introduce the new organization. Postponement is not recommended,
even if there is a last-minute problem.
Organizational change must be well thought out beforehand. Success depends on
communication, motivation, education, and involvement.
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