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There’s no denying that the COVID-19 pandemic had a significant impact on the world. This isn’t just limited to the new perspectives we have on health or the economic conditions many people have had to navigate. The post-pandemic business landscape has undergone significant change in a range of areas. Elements of operations, customer needs, and commercial priorities have shifted.
This means that the leadership habits and skills you cultivated prior to the pandemic may not be quite as relevant. It’s important to review the challenges of post-COVID business and how this may affect your approach to guiding your teams. While this isn’t necessarily an easy task, some knowledge, planning, and commitment to adjustment can help you succeed.
Leading Remote Teams
One of the most prominent outcomes of the COVID-19 pandemic is the greater shift to remote work. Though this may have initially been a social distancing necessity initially, many companies discovered distinct benefits to the practice. However, alongside the advantages, it’s important to recognize that virtual team leadership is subject to challenges. Overcoming issues such as poor communication or lack of team cohesion relies on managers and executives adopting solid best practices.
These include:
Mindful hiring
Not all professionals are necessarily a good
fit for remote work. It’s important to adjust your hiring to identify
candidates that can operate independently, communicate well, and can function
without a social workspace, among other elements. It’s also important to take
advantage of the cultural diversity remote working can support, as this can
boost the innovative and empathetic potential of your teams.
Effective communication protocols
With your team members operating in disparate
locations, good collaboration relies on solid communication. This begins with
providing them with multifaceted platforms to utilize. Adopt tools that offer
video conferencing, audio calls, and chat rooms so that workers can connect in
ways that suit their needs. It’s also important to implement solid protocols
about how frequently the team communicates with each other to ensure they use
platforms consistently.
Prioritizing Wellness
COVID-19 is likely to have been the most significant public health emergency employees have lived with. For many people, their experiences during this period have made them acutely aware of how important it is to maintain their wellness. Part of the challenge as a leader at the moment is adjusting operations to reassure employees you’re taking genuine steps to prioritize their well-being.
Some of the ways you can address this include:
Providing wellness resources
Giving workers the tools to maintain their
mental and physical health can show employees that you care about them. Not to
mention that healthy workers tend to be more productive.
You can be impactful here by designing a robust wellness program for your
business. This could include subsidized access to gym memberships, telehealth
therapy appointments, and educational components. It’s important though to keep
communicating with employees about these to ensure the resources meet their
needs.
Reducing workplace health risks
Taking continued steps to reduce risks in the
workplace has been essential following COVID-19. Certainly, this involves
actions that reduce exposure to illnesses. However, it should also include
considerations for niche working scenarios. For instance, your remote workers may be subject to health risks
their in-person counterparts aren’t. Blurred lines between work and home life
can lead to burnout and the sedentary lifestyle can lead to musculoskeletal
pain, among others. Be sure that you continually analyze the hazards based on
the environments workers operate in to confirm they’re adequately protected.
Ensuring Engagement and Retention
COVID-19 caused significant shifts in the employment landscape. One that has caught many business leaders off-guard is the Great Resignation. Significant numbers of workers have reassessed their priorities related to their careers and working conditions. If they feel disrespected, are low-paid, or lack development opportunities, employees are more willing to resign. A key challenge as a leader at the moment is ensuring you’re able to retain and engage workers.
Some areas of focus include:
Supporting work-life balance
Employees recognize that their working lives
are not the be-all and end-all of existence, and rightly so. One way you can
retain and engage workers, then, is to ensure your operations support their
healthy work-life balance. This can include offering flexible working
arrangements, such as remote operations or open scheduling. It should also
involve providing paid vacation time, parental leave, and mental health days to
enable employees to focus on their personal needs.
Investing in employees
Among the solid ways your company can retain
workers is by demonstrating a willingness to invest in them. On the most basic
level this involves providing competitive pay and benefits. But it should also
include providing clear and accessible paths to progression. Subsidize formal
education for your workers wherever possible. Help them to identify mentors
relevant to their career goals so they have the guidance they need to thrive.
Conclusion
The post-pandemic business landscape presents some significant leadership challenges. It’s important to take intentional steps to navigate these to ensure your enterprise and that stakeholders don’t suffer unnecessarily. This should include adjusting operations to better suit the practical issues related to remote work. COVID-19 also made health considerations more prevalent, so it’s worth adopting wellness programs and relevant risk mitigation practices to prioritize worker well-being. In addition, a commitment to supporting work-life balance and providing development opportunities can minimize the impact of the Great Resignation.
In addition, your leadership approach can
benefit not just from looking back at the issues of the pandemic but also from
looking forward. Use this as an opportunity to consider what challenges are
likely to arise in the future. This enables you to adjust your practices and
resources to ensure your teams, business, and consumers genuinely thrive as the
landscape continues to evolve.
About the Author: Luke Smith is a writer and researcher turned
blogger. Since finishing college he is trying his hand at being a freelance
writer. He enjoys writing on a variety of topics but technology and business
topics are his favorite. When he isn't writing you can find him traveling,
hiking, or gaming.
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