Receiving
regular, actionable feedback is crucial for your employees’ growth and
development. Delivered in the right way, feedback can positively impact your
company through improved performance, increased employee engagement, and
greater levels of trust. But giving constructive feedback still makes many of
us uneasy.
I recommend
using the framework of the three Cs — Clarity, Contextual Meaning, and
Composure — as a guide for turning every performance review into an opportunity
to demonstrate empathy and help employees achieve lasting growth, learning, and
improvement.
With practice,
managers can use the three Cs to deliver constructive feedback that provides
transparent direction (Clarity), emphasizes employees’ goals (Contextual
Meaning), and negotiates employees’ affective reactions (Composure).
Clarity: The
“Content”
Effective
feedback provides specific information on two elements of an employee’s
performance. The first element focuses on the employee’s past actions and
behaviors. This presents managers with a golden opportunity to be specific.
Rather than speaking in broad, general evaluations (e.g., “the presentation was
not compelling enough”), communicate how the employee’s specific actions and
behaviors contributed to them exceeding, meeting, or falling short of
expectations.
The second
element of effective feedback focuses on the future. Give the employee precise
directions about what they should do to improve their performance next time.
Contextual
Meaning: The “Why”
No conversation
exists in a vacuum. Rather, our interactions are rich with contextual meaning
that flows from our backgrounds, relationships, experiences, and, crucially,
our goals.
During a
performance evaluation, employees implicitly want to hear, “What does this
feedback mean for my bonus, promotion, or professional reputation?” Managers
who successfully identify and connect their feedback to each employee’s unique
goals will deliver a more impactful and longer-lasting message.
Composure: The
“Response”
Managers who
wish to deliver effective feedback must leverage their emotional intelligence.
Before a performance review, identify the emotions the employee is likely to
experience during the conversation. Then craft your message with the relevant
feeling in mind. For example, understanding how an employee will interpret
feedback about their career goals, and then shifting the conversation to how
their goals can still be achieved, can help disarm anger or anxiety.
Delivering
feedback is among a manager’s greatest challenges. The three Cs provide a
practical, psychology-based framework that will help managers deliver more
effective feedback. By leveraging Clarity, Contextual Meaning, and Composure,
managers can adapt their feedback conversations to the unique needs of each
employee and provide an actionable roadmap for improved learning, growth, and
performance going forward.
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