Communication is more complicated than the simple mechanics
of sending and receiving information — when leaders harness the ability to
communicate well, they translate important data quickly and accurately.
Communication is one of the most important skills a leader
can have. It takes purpose and intention to implement effective communication.
You must know how and when to communicate and select the appropriate mode for
your audience. Whether writing, conversing, presenting, or facilitating,
leaders must excel at communication in all of these modes. It’s the only way to
meet people’s individual needs and enable important human connections.
3 Important Facts About Communication for Leaders
1. Authenticity counts — a lot.
Be honest and sincere. Find your own voice; avoid using
corporate-speak or sounding like someone you’re not. Let who you are, where you
come from, and what you value come through in your communication. People want,
respect, and will follow authentic leadership. Forget about eloquence — worry
about being real. Don’t disguise who you are. People will never willingly
follow someone they feel is inauthentic.
2. Visibility is a form of communication.
If you want to communicate well, be accessible. Emails and
official missives aren’t enough. Be present, visible, and available. Getting
“out there” — consistently and predictably — lets others know what kind of
leader you are. People need to see and feel who you are to feel connected to
the work you want them to do. Find ways to interact with all of your
stakeholder groups, even (and especially!) if communicating in a crisis.
3. Listening is a powerful skill.
Good communicators are also good listeners. When you listen
well, you gain a clear understanding of another’s perspective and knowledge.
Listening fosters trust, respect, openness, and alignment. Active listening is
a key part of coaching others. Allow people to air their concerns. Ask powerful
questions that open the door to what people really think and feel. Pay close,
respectful attention to what is said — and what’s left unsaid.
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