Unfortunately, ingenuity in many American corporations has gone the way of the hula-hoop. But intellectual capital is the name of the game these days – and it is the enlightened manager’s duty to learn how to play. Only those companies will succeed whose people are empowered to think for themselves and respond creatively to the myriad of changes going on all around them. Simply put, managers must make the shift from manipulators to manifesters. They must learn how to coach their people into increasingly higher states of creative thinking and creative doing. They must realize that the root of their organization’s problem is not the economy, not management, not cycle time or outsourcing, but their own inability to tap into the power of their workforce’s innate creativity.