Employees want to work for a business that
shares their ethics and values. They want to know that their employer has a
moral compass and that they are authentically interested in solving the world’s
major issues.

Employees also want to feel empowered by their
employer. Empowered employees create a culture of community and are more invested in
the success of the business.

You can improve employee engagement by tapping
into a commonly held value: sustainability. Nearly 9 in 10 people want to live in a more
sustainable, equitable world and will work hard to protect the environment.

Introducing Sustainability

Effective leaders are imaginative, driven, and
care about their employees. This helps them create greater buy-in when rolling
out new initiatives and practices. As a leader in the workplace, you can
improve engagement in sustainability practices by educating employees and
underlining the need for greater environmental activism.

Start by highlighting the key facts and
figures. Draw from trusted sources like NASA and empower your people by
giving them access to key environmental data. You may find that some folks are
still reluctant to join in with sustainability practices, but others will come
around to the idea.

Consider reaching out to employees before you
start setting new policies. You may find that your employees are already
enthusiastic about making a positive change and have ideas that you had not yet
considered. A quick sustainability survey will improve buy-in and ensure you
create a sustainable workplace that everyone cares about.

Sustainable Workplaces

Sustainability should start in the workplace.
There are plenty of easy changes you can make to minimize your business’s
impact on the environment and become a force for positive change.

If your employees wear a uniform or must meet
a dress code, consider starting a sustainable clothing scheme that embraces slow fashion and recycled clothing. Keep stock
of old uniforms, and offer to repair any damaged clothes. If your employees are
due to attend an event with a dress code, consider renting suits and formal
wear. This will save your employees money and help reduce their personal waste.

You should liaise with your local council or
government to discover sustainability schemes in your area. You may be
surprised to learn about new recycling and waste-reduction opportunities in
your district. When speaking with local government, use the opportunity to
connect with governmental organizations that help you form a deeper
relationship with your community.

Outreach

Employees care about the impact their job has
on the world. 74% of employees say that their job is more
fulfilling when their businesses make a positive change in their community and
64% of millennials say that they would not work for an employer that does not
have a strong corporate social responsibility program.

Sustainability-oriented employees will also
want to see your business make a financial commitment to sustainability. If
possible, set aside part of your budget for sustainability-oriented outreach
opportunities.

You can amplify your business’s impact on the
local environment by working with community organizations that protect your
local ecosystem. Look for community outreach programs that host opportunities
like:

●      
Community Clean Up

●      
Community Gardening or Allotment
Schemes

●      
Water Conservation Efforts

●      
Waste-Free Events

These sustainability opportunities can improve
your brand presence and help improve employee engagement.
Sustainability-oriented employees will jump at the chance to make a difference
in their city or town and will love that your business gives them financial
backing.

Setting an Example

As a leader, employees look to you as an
example and will model their workplace behavior on you. If you ignore recycling
bins and wear fast fashion, they will too. Instead, take your role seriously
and try to model sustainability and eco-conscious living whenever possible.

Make your commitment to sustainability public
by starting a carpooling scheme. Carpooling is a
great way to save money on fuel and reduce everyone’s personal carbon
emissions. Create an informal network of contact information and start a
rotation so everyone does their fair share of driving. Carpooling employees may
even be eligible for financial kickbacks from the Clean Air act depending on
the state you live in.

Consider hosting a voluntary
sustainability-oriented town-hall meeting once per month. Town hall meetings
encourage participation from all levels of the corporate ladder and give
everyone an equal voice. Take the suggestions you gather in earnest and try to
incorporate as many ideas as possible into your workplace planning.

Conclusion

Your employees want to work for a business
that matches their values and commitment to sustainability. Give your employees
access to all the information they need and survey them to discover which
sustainability policies excite them the most. Set a strong personal example by
following your own policies to the letter and offer opportunities to carpool
and clean up your community. Even small changes, like offering rented business
attire, can reduce your personal carbon emissions and improve employee
engagement. 

About the Author: Luke Smith is a writer and researcher turned
blogger. Since finishing college he is trying his hand at being a freelance
writer. He enjoys writing on a variety of topics but technology and business
topics are his favorite. When he isn’t writing you can find him traveling,
hiking, or gaming.